“HUP!” is the Dutch word for “Go!” and is widely used during Spring Classics and Cyclocross by Flemish fans, a firm favourite with parents during Junior races. HUP™ was founded by a mum of racing kids to create stylish, functional and quality Cycling & Triathlon clothes & components, for children who love their Multisport. "kids just had to have the Flanders Lion at the heart of it!"
Who and where HUP products are made is very important to us. Quality for kids is our goal.
Our cycling kit factory for instance, is located near Verona in Italy in the heart of a region with a long tradition in the cycling textile industry. They use the same high-quality Italian made fabrics as the well-known brands of high-end adult cycling apparel.
With over 30 years of experience in premium cycle clothing, they produce team kit for some of the largest Pro Peleton teams in the world, competing on the UCI World Tour including the Le Tour de France, Giro d’Italia and Vuelta a España, plus top UCI MTB and Cyclocross teams.
Shipping fees calculated at checkout.
UK. Never more than £5, free for orders over £100. Estimated delivery 2-4 working days.
Worldwide. Never more than £10, free over £200. Estimated delivery 3-5 working days
We do not hold responsibility for any duty or import changes due when clearing customs are the destination country. This will be up to the customer or recipient to clear.
Returns, Exchange & Refunds Policy
HUP offer a very helpful and hassle-free returns policy, after all, we are here to help you! We want you to be happy with your purchases, but if you are not pleased do not hesitate to contact us.
If you simply change your mind, please inform us by completing this form within 14 days of receiving it. Include why you are returning it, your order reference number and if you require a refund or exchange in your email. You then have a further 14 days to return the item to us.
Please include in your return package a copy of your receipt, or your order reference number. Obviously you still need to make sure tags are not removed and all items are returned undamaged and in a saleable condition, including the original packaging.